Functional taping, a form of therapeutic and performance enhancing tape, has gained popularity in recent years among patients and healthcare providers. One of the primary reasons for increased awareness of functional taping is that many famous athletes utilize the tape, and spectators have taken notice of the neon colored tapes in non-traditional patterns on athlete’s…
Archives for February 2016
Posture Tape for Chronic Pain Patients
Johnny, age 41 had been coming in as a patient for 9 weeks. Johnny sought postural correction care for the chronic pain that he felt at the base of his neck and across both shoulders. As Johnny described it, “I feel like I have a ton of bricks pushing on my neck. It kills me…
8 Steps to Mastering The Art of Referrals
Generating referrals is far and above the best way to grow your practice. When someone comes to your office that has been referred by a friend or a colleague, they are pre-educated about chiropractic, about you, and about what to expect in your office. This referral has asked for or has received advice from a…
Warning: Your Patients are Suffering from a Serious Health Epidemic
Improper posture affecting physiologic human function is a modern day health epidemic. Postural distortion patterns are present in 90% of the population, diminishing human performance of common daily activities. Faulty posture is far worse than having a weak musculoskeletal structure; faulty postural patterns lead to physiologic dysfunction such as respiratory and digestive disturbances. Stress is…
The Posture Secret for Secretaries
“I can’t believe I didn’t know this 13 years ago, it’s so simple!” exclaimed Angela, the secretary and administrative assistant for a prestigious interior design magazine. “I can’t wait to publish this in our magazine, these are simple tricks every secretary needs to know!” Angela has been suffering from neck pain for 3 years. She…
Forward Head Posture, a Corporate Nightmare
Forward head posture is a corporate nightmare. Poor posture is a fundamental factor in keeping employees healthy and increasing their longevity and productivity in the workplace. Big businesses and small businesses simply can’t ignore the important role that posture plays in meeting their yearly goals. The corporate bottom line is greatly affected by employees’ postural…
Posture Rehabilitation Revolution
Ask yourself honestly. Are still doing old school rehabilitation techniques with your patients? Are you giving your patients exercise handouts that they are crumpling up as soon as they walk out the door? Do you ever wonder if you could have improved correction results if you re-vamped the rehabilitation strategies in your office? Your intentions…
We Were Designed to Be Athletes
The human body was perfectly designed to perform dynamic movements. The structural framework of the human body was created for survival in the environment in which we live and interact. Survival requires strength and endurance, which our musculature provides. Perceptual organs from the bottom of our feet to the top of the neck provide awareness…
Pre-Educated New Patients from Posture Workshops
Content marketing is the most effective way to attract pre-educated new patients to your practice. Content is king. By providing potential new patients with easily accessible information about what you do and how you do it, you are educating them before they ever step foot in your door. The ability to distribute content via social…