2021 is here, and this will be your year! Implement these practice growth strategies to increase your impact and profits. Be courageous and consistent with implementation to start and end 2021 on top.
If you are ready to take your practice to the next level, here are 21 Success Tips to grow your practice in 2021.
Determine Your Unique Expert Position
Determine your Unique Expert Position to stand out in the crowded marketplace. Your Unique Expert Position is what you do better than anyone else to serve your patients at the highest level. Fill your practice with your ideal patients by specializing and owning your Unique Expert Position.
To determine your Unique Expert Position create a list of things that you are passionate about, can make money doing, and can be the best at. Where these three lists overlap is where your Unique Expert Position in the marketplace is born.
Become the Go To Expert
Once you determine your Unique Expert Position raise your knowledge to expert level with specialty certifications. Become the Go-To Posture Expert with the Certified Posture Expert program by the American Posture Institute to implement structural postural correction into your practice.
Determine your Unique Expert Position, raise your knowledge to expert level, then market your expertise. Stand out with authority as the Go-To Expert.
Patients get posture! It’s a word within their vocabulary. They can see, feel, and verbalize the effects of poor posture. Posture makes sense and is clear to your patients, making it an easy YES when you present your treatment programs.
Patients want to look better, move better, and feel better. Communicate the importance of postural correction to meet their healthcare consumer desires and help them within their value system.
Implement Posture Programs with the “Pain to Posture Model”
The visit per visit model is the hamster wheel where you’re left constantly searching for new patients. Implement Posture Programs with a clear transformation and patients will have a reason to stay longer. Make the shift from “Pain Based” to “Postural Correction” with posture programs.
Posture Programs provide a clear posture transformation that can be measured with objective outcomes. Pain is subjective, postural correction is objective.
Check the Brain
Implement brain based postural correction strategies to get to the root cause of postural distortion patterns with Postural Neurology. Implement eye exercises to improve head posture and vestibular exercises to improve postural balance.
Brain based practitioners commonly find what other practitioners missed. Help your patients in a new and unique way by becoming Certified in Postural Neurology.
Patients want video! Demonstrate professionalism with new patient on boarding, patient education, and Posture Programs with video. Videos help create a “Know – Like – Trust” relationship with your patients and potential new patients.
Send new patients videos of what to expect at their initial visits and weekly patient education videos throughout their treatment plans. Determine their posture rehabilitation exercises and send them videos of how to perform the exercises with at-home posture rehabilitation.
To get done-for-you posture rehabilitation videos, check out the Posture Academy
Get Serious about Social Media
Become the Go-to Expert by raising your knowledge to expert level, then showcase your expertise on social media. Get serious about posting consistently to one or more platforms. You don’t have to be on all social media platforms, but you need to be consistent on at least one platform.
Share helpful posture tips and demonstrate your expertise through patient testimonies. Show the results you are getting on social media so patients know who to turn to for postural correction results.
Provide “At-Home” Solutions
Patients want “At-Home” solutions. Show them at-home posture exercises and how to set up their workspace at home with ergonomic efficiency. Many patients will feel more comfortable if they have the option of implementing at home and/or in- office solutions.
Integrate at-home posture rehabilitation into your Posture Programs. When communicating ergonomics with corporations, provide solutions for employees working from home.
Add Virtual Components to Your Practice
If patients can’t come in to see you, meet them where they are at virtually. You don’t have to be 100% virtual, but its great to have virtual components that patients can use if they prefer a virtual interaction. Setting up a hybrid model will be beneficial in 2021.
Virtual components include: virtual posture workshops, virtual posture screens, virtual consults, virtual reports, and online posture programs.
Integrate Posture Imaging
Posture Imaging is an objective way to determine postural distortion patterns on the patient’s initial visit. After identifying their postural distortion patterns you can determine a specific postural correction program for them. Take pre and post Posture Images to demonstrate the patient’s posture transformation.
Posture Images are highly beneficial for patient education and having an objective pre and post outcome measure.
Increase Profitability with Posture Kits
Posture Kits contain everything that patients need for at-home posture rehabilitation. Give the patients what they need to be successful with their Posture Program while increasing your profitability by selling Posture Kits in house.
Patients prefer to get what they need in one place instead of having to search for the equipment. Make it simple, set them up for success, and generate profit with Posture Kits.
Host Monthly Posture Webinars
Posture Webinars are free virtual posture workshops. Educate potential new patients on relevant posture topics by giving them real value they can implement to improve their posture during the webinar.
At the end of the webinar, invite attendees to have a personalized Posture Screen to determine if they have postural distortion patterns. The Posture Screen can be performed virtually or in your office.
Define your Patient Journey
A clear mind says, “Yes!” Have a clear patient journey for new patients to follow from patient acquisition to the end of their posture program. Identify what obstacles they may experience and help them overcome those before they arise throughout their journey as a patient in your practice.
Components of the Patient Journey include: New patient acquisition, initial visits, Posture Programs, and transition appointments.
Create a Referral Network
Create a local referral network with practitioners in your community. The key to successful referral networks is to lead by giving. Send a patient before asking for new patients.
Identify strategic referral partners for common conditions that present to your practice.
Empower Your Team
Keep your team motivated. Empower them to communicate posture and ask for more referrals. Your team will be encouraged to ask for referrals if they are set up for success and don’t feel “pushy.”
Communicating posture is simple and patients get it! Use this line, “Why you bring your colleague in with you next time and we’ll perform a Posture Image to see if they have a posture problem.”
Send Out 10 Posture Niche Packets per Month
Posture Niche Packets are professional mailings to send to niches of your ideal patients. Identify who you want to serve (example: dentists, accountants, lawyers, etc.) and reach out to them by sending them a Packet in the mail then follow up with a call to invite them in for a Posture Check.
Posture Niche Packet include: Welcome Letter, Posture Research relevant to their work, Posture Exercises they can perform at work, Ergonomic Essentials specific to their profession, Posture Voucher for a Posture Check, and a Posture Gift such as a Posture Reminder or Thera Band.
To save tons of time and generate more pre-qualified new patients, you can get done-for-you Niche Packets
Create a Testimonial Storybook
Showcase pre and post Posture Images in a posture testimonial storybook. Have a page showing their posture results on Posture Imaging and tell the patient’s story. Place the Testimonial Storybook in your waiting room and in your examination room.
Showcase your results by showing how the patient improved their posture with pre and post Posture Images, show how their symptoms subsided by explaining what they presented with initially and how they felt after their Posture Program, and show how their life improved when they had better posture and less symptoms.
Write and Post Blogs
Blog posts drive SEO to your website and are useful for expert positioning. Post regular blogs providing condition-specific information, posture tips, and inspiration to live a healthier life.
Post the blog from your website, then share on social media. Have an opt-in box on the blog to collect the potential new patient’s email address to follow up and invite them to a Posture Workshop Webinar.
Host Healer Meet Ups
Be proactive in filling your referral network and helping other healers fill their network by hosting “Healer Meet Ups.” Host an informal get together where everyone can mingle and introduce themselves sharing what they do and providing more information about their services.
This is a great networking opportunity for everyone who attends the meet up. As the host of the meet up you are positioning yourself as the Expert and creating great connections.
Implement New Ancillary Therapies
Keep evolving your practice with ancillary therapies. Stay on point with your Unique Expert Position while finding creative ways to get the best results for your patients.
For example, implement vibration therapy for posture rehabilitation and Posture Taping for posture habit re-education. These therapies have great clinical benefit without requiring a lot of extra time.
Be Obsessed with Results
Above all else, the best way to grow your practice is to be obsessed with results. Put your patients needs first, listen to them, understand their case presentation, and do everything you can to help them. They will know they are in the right place and feel safe with you when they sense your dedication to results.
Great results leads to happy patients. Happy patients stay longer to improve your retention and refer other happy new patients to you. By staying committed to results your practice will continue to grow and you will feel fulfilled as a practitioner.
Practice growth is about profit and impact. You can increase your profit and impact by focusing on postural correction. Implement these practice success tips into your practice to have your best year yet.