Experts get chosen first. Why be a generalist when you can be an expert? General practitioners are just that- they provide generalized care. Generalized healthcare is not bad- but it is also certainly not elite. When you graduated school did you imagine that you would be average, or did you have a dream of serving…
Your Golden Ticket to Success in 4 Steps
Your Unique Expert Position (UEP) is the defining factor of your business. The specialty that you represent. The core of your internal and external marketing. The base by which you evaluate all business decisions and growth strategies. Your UEP, when leveraged appropriately, is the golden ticket to success in practice, enabling you and your organization…